grow with us

hotel & workspace development

Ruby Ella Cologne

Key facts

Urban destinations
  • Germany: Hamburg, Berlin, Cologne, Munich
  • Europe: Copenhagen, Helsinki, Stockholm, Oslo, London, Edinburgh, Dublin, Amsterdam, Rotterdam, Brussels, Paris, Milan, Rome, Lisbon, Madrid, Budapest, Prague; and selected other major European cities as well as urban leisure destinations in Europe
  • USA: Large cities (+4m overnights) with urban cores and a high representation of post-modern travellers
  • Outside: Canada, Asia (main focus: China and Japan); plus other opportunities being explored
Central city locations
  • Central locations in the heart of the city, within walking distance of culinary and cultural hotspots, but no need for prestige locations
  • Good access to public transportation
  • Parking available nearby

  • Long-term lease or purchase
  • Existing properties or new builds
  • 2,000 - 8,000 m² office space vacant now or available to let, shortly
  • Also combinations with other uses possible (e.g. retail, restaurants, office)
  • Mixed use projects of up to 12,000 sqm GFA
  • Also possible in combination with other users
  • No ground floor spaces or parking spaces required
Leasehold-specific issues
  • Long-term contracts offered, strong covenant and track record, in line with investment market requirements
  • Optional service offered as general planner and general contractor for revitalisation/conversion, assuming all construction risks (costs, timing)
Ruby Development Factsheet

Key advantages

A main cost-/price-/yield-lever: high space and investment efficency

  • Multifunctional usage of space through colour concept and lighting technology
  • Modular architectural system
  • Cost of investment on same level as budget hotels, e.g. due to high amount of standardised, serial produced elements
  • Unconventional technical solutions enable cost-efficient reutilisation of office area

High space flexibility generates broad pipeline opportunities

  • Minimum of only 2,000 sqm required; combinations with other units and uses possible (mixed-use, multi-tenant)
  • High flexibility with regard to window grid, ceiling heights and building depths
  • No ground floor spaces required; these can remain available for retail or gastronomical uses

Key Markets

We're just getting started and have grand plans in the works. With hotels and workspaces all across Europe, there's a whole world of new destinations just waiting to be explored.


Group Vice President Development
Group Director Development
Southern Europe
Northern & Central Europe
Concept Development
Asset Management & Landlord Relations

Our partners

We're very proud to have teamed up with financially strong partners who support us with our expansion plans and growth. With lots of projects in the pipeline, we're excited about what's to come.